The folks that manufacture the vajazzler, which allows women to put jewels on their va-jay-jay, are now manufacturing the pejazzler which, predictably, allows guy to put jewels on their tool.
Fans of the product think it's no big deal.
Guys wear diamond watches and bling earrings, don't they? So, what's the big deal if a well-groomed man wants to put a bit of sparkle in his nether regions?