Friday, February 5, 2010

IF YOU HATE IT NOW ... WAIT 'TIL YOU DRIVE IT


After a decade of learning how to replicate Hollywood cars, Gary Schneider wanted to do something different. So Schneider decided to recreate Clark Griswold's iconic station wagon from the 1983 movie "National Lampoon's Vacation." "I wanted something that was original and that nobody has ever seen," said Schneider, who spent more than a year creating a version of the fictional Wagon Queen Family Truckster.

What Schneider never dreamed was that his handiwork would be seen by about 100 million people as part of a Super Bowl commercial.

Vacation-rental Web site HomeAway, Inc. bought Schneider's Family Truckster and will use it as part of a multimillion dollar national advertising campaign based on the "Vacation" movie.

In a commercial that will be shown during the third quarter of Sunday's Super Bowl, Chevy Chase and Beverly D'Angelo have reprised their roles as Clark and Ellen Griswold. The 30-second spot is a mock movie trailer giving a sneak peek of a 15-minute film about the Griswolds' latest misadventures in traveling. The short film will be available to watch at Homeaway.com.

READ ENTIRE STORY HERE

1 comment:

  1. Greatest car ever made, brother.

    You think you hate it NOW...but wait 'til you drive it!

    ReplyDelete