I have a (conspiracy) theory that companies will intentionally make their Super Bowl ad's "controversial" so when they submit them to the network they're SURE to get rejected by the official television sponsor of the BIG game - on the basis of "not within the network's broadcast standards for Super Bowl Sunday" - Why? 1) they don't have to fork over the $3 million per :30 sec and 2) the "controversy" will make a lot of people seek it out and it will get seen nonetheless. Smart.
Here's another super Bowl XLIV Reject from Godaddy.com
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