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A Jamieson's Raspberry Ale ad depicts Snow White -- renamed "Ho White" -- blowing smoke rings while lying in bed with seven semi-clad dwarfs, reports United Kingdom's the Telegraph.
The dwarfs Sleepy, Happy and Doc have also morphed into Filthy, Smarmy and Randy - supposedly to represent different types of drinkers.
Uh...what were they thinking?
The company wanted to convince Australian drinkers that the fruit-flavored beer was "anything but sweet."
We have no official word from Disney in Orlando. But we think we hear the bigwigs singing: : "Hi ho. Hi ho. It's off to court we go."