Friday, April 9, 2010

Did You Learn Anything?

By now, you've seen the instantly famous Tiger Woods ad featuring the voice of Earl Woods seeming to chastise his son for his "transgressions." Earl Woods, who died in 2006, is heard saying, "I want to find out what your thinking was. I want to find out what your feelings are. Did you learn anything?"

The ad has, naturally, set off waves of controversy, with many approving of the ad's message, and many others saying it's an eerie, exploitative use of Earl Woods' words and memory. It's gotten people talking, which is exactly what an ad's supposed to do. But were the ad's creators, Nike and the ad agency Wieden + Kennedy, playing a bit fast and loose with the facts on this one?

As it turns out, possibly. ABC is reporting that the words from Earl Woods came from a 2004 documentary, and they weren't aimed at Tiger at all, but at Kutilda Woods, Earl's wife and Tiger's mother:

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