A shop owner says (quote) "Many people ask me about the male bra: How are they different from bras for women? They appeal to two groups of men: Obese guys with droopy breasts can hide their 'man boobs' or "moobs". Also, men with skinny chests are often looking for some extra padding under a shirt. The male bra makes their pecs look bigger and more masculine. It's no different from women with a padded bra."